Careers in marketing and communications
Ninety-seven careers across brand, growth, content, public relations, communications strategy, and the analytical and creative work that brings products to the audiences they serve. Each card below carries the typical preparation path, the salary range from entry to senior level, and a short read on what the work actually involves day to day.
97 careers in Marketing & Communications
Advertising Effectiveness Researcher
Master's Degree · $78,760
Measures the impact of advertising campaigns across media channels using pre/post testing, brand lift studies,…
Affiliate Marketing Manager
Bachelor's Degree · $166,790
Manages affiliate and partner marketing programs, recruiting affiliates, negotiating commissions, tracking performance,…
AI/ML Product Manager
Bachelor's Degree · $166,790
Manages product strategy for AI and machine learning features and products. Focuses on model performance, user…
Brand Tracking Researcher
Bachelor's Degree · $78,760
Designs and manages continuous brand health tracking programs measuring awareness, consideration, preference, and…
Behavioral Scientist (Applied)
Doctoral or Professional Degree · $110,840
Applies behavioral economics and psychology principles to design nudges, choice architectures, and interventions that…
Brand Ambassador
High School Diploma · $39,320
Engages with target audiences to promote products or services, fostering positive brand perception and driving sales…
Brand Manager
Bachelor's Degree · $166,790
Develops and executes brand strategy to build brand equity, drive consumer preference, and achieve business objectives.…
Brand Storyteller / Narrative Designer (Marketing)
Bachelor's Degree · $76,910
Develops and maintains the overarching brand narrative, crafting origin stories, customer journey narratives, and…
Brand Strategist
Bachelor's Degree · $78,760
Develops and executes comprehensive brand strategies to enhance market presence and drive customer engagement. Conducts…
Brand Strategist / Digital Brand Manager
Bachelor's Degree · $166,790
Develops and manages brand strategy across digital channels, ensuring brand consistency, positioning, messaging, and…
Campaign Manager
Bachelor's Degree · $133,660
Develops, executes, and optimizes marketing campaigns across various channels to achieve business objectives,…
Chief Communications Officer (CCO) / Chief Public Affairs Officer
Bachelor's Degree · $146,910
Leads an organization's communications and public affairs strategy, overseeing media relations, internal…
Chief Growth Officer (CGO)
Bachelor's Degree · $166,790
Leads an organization's growth strategy across marketing, sales, product, and partnerships, overseeing revenue…
Chief Marketing Officer (CMO)
Bachelor's Degree · $166,790
Leads the marketing organization, setting brand strategy, overseeing demand generation, product marketing,…
Chief Product Officer (CPO)
Bachelor's Degree · $213,990
C-suite executive responsible for the entire product organization, setting product vision, strategy, and roadmap…
Chief Storyteller / Chief Content Officer
Bachelor's Degree · $146,910
Serves as the organization's senior narrative leader, defining the overarching brand story, aligning content with…
Communications Director
Bachelor's Degree · $146,910
Leads the development and execution of comprehensive communication strategies to enhance an organization's public image…
Consumer Insights Manager
Bachelor's Degree · $78,760
Synthesizes research from multiple sources to develop deep understanding of consumer behavior, needs, and motivations,…
Content Coordinator
Bachelor's Degree · $76,910
Orchestrates the creation, publication, and distribution of engaging content across various platforms. Ensures brand…
Content Creator
Bachelor's Degree · $76,910
Develops and produces engaging digital content across various platforms to connect brands with their target audience,…
Content Distribution Manager / Syndication Specialist
Bachelor's Degree · $166,790
Maximizes content reach and engagement by managing distribution across owned, earned, and paid channels, developing…
Content Localization Manager / Multilingual Content Strategist
Bachelor's Degree · $146,910
Manages the adaptation of content for global markets, overseeing translation, transcreation, and cultural adaptation…
Content Marketing Manager
Bachelor's Degree · $166,790
Plans, produces, and distributes content across blogs, social media, email, and gated assets to drive brand awareness,…
Content Marketing Specialist
Bachelor's Degree · $74,750
Develops and executes content strategies to attract, engage, and retain target audiences, driving brand awareness and…
Content Repurposing Specialist / Multimedia Content Adapter
Bachelor's Degree · $77,920
Transforms existing content assets into multiple formats and channels — turning blog posts into videos, podcasts into…
Content Strategist
Bachelor's Degree · $74,750
Content strategists plan, audit, and manage content across websites and digital platforms for clients in marketing,…
Conversion Copywriter / Direct Response Copywriter
No Formal Education Needed · $76,910
Writes persuasive, data-driven copy optimized for conversions — landing pages, sales pages, email sequences, and ads —…
Copywriter
Bachelor's Degree · $76,910
Crafts persuasive and compelling copy for advertising campaigns, brand messaging, product descriptions, and marketing…
Copywriter (Brand / Advertising)
Bachelor's Degree · $76,910
Crafts compelling advertising copy, taglines, brand messaging, and campaign concepts across print, digital, TV, and…
Corporate Communications Writer / Internal Comms Storyteller
Bachelor's Degree · $74,750
Crafts internal communications that engage employees, including CEO messages, change management narratives, culture…
Creative Director (Digital / Agency)
Bachelor's Degree · $114,850
Leads the creative vision for digital campaigns and brand experiences, overseeing designers, copywriters, and video…
Creator Economy Manager / Creator Partnerships Manager
Bachelor's Degree · $166,790
Manages relationships with content creators and influencers on behalf of a platform or brand, overseeing creator…
CRO Specialist
Bachelor's Degree · $78,760
Optimize website and digital asset performance by analyzing user behavior, conducting A/B tests, and implementing…
Customer Experience (CX) Researcher
Bachelor's Degree · $78,760
Maps and measures customer journeys across touchpoints, using Voice of Customer programs, NPS, CSAT, and journey…
Data Visualization Specialist (Research)
Bachelor's Degree · $120,230
Creates compelling visual representations of research findings through interactive dashboards, infographics, and data…
Digital Analyst
Bachelor's Degree · $78,760
Analyze data from digital channels to understand user behavior, optimize online campaigns, and enhance digital…
Digital Asset Manager
Bachelor's Degree · $116,580
Oversees the organization, management, and distribution of digital assets within an organization. This includes…
Email Copywriter / Lifecycle Content Writer
Bachelor's Degree · $76,910
Writes email campaigns, drip sequences, onboarding flows, and lifecycle communications that nurture leads, drive…
Email Marketing Manager / CRM Email Specialist
Bachelor's Degree · $166,790
Designs and manages email marketing campaigns, automated flows, segmentation strategies, and CRM-driven lifecycle…
Employer Branding Specialist
Bachelor's Degree · $75,940
Develops and executes strategies to attract, engage, and retain top talent by showcasing an organization's unique…
Freelance Writer
No Formal Education Needed · $76,910
Freelance writers create written content for various clients and platforms, often working remotely and managing their…
Head of Content
Bachelor's Degree · $146,910
Leads and oversees all content strategy and creation for an organization, ensuring brand consistency, audience…
Head of Digital / VP of Digital
Bachelor's Degree · $166,790
Leads all digital functions across an organization including digital marketing, e-commerce, digital product, social…
Healthcare / Pharmaceutical Market Researcher
Bachelor's Degree · $78,760
Conducts specialized market research within healthcare and pharma, studying physician prescribing behavior, patient…
Localization Project Manager
Bachelor's Degree · $102,320
Oversees the end-to-end localization process for products, content, and services, ensuring linguistic quality, cultural…
Long-Form Content Writer / Blog Strategist
Bachelor's Degree · $76,910
Creates in-depth, SEO-optimized long-form content including blog posts, pillar pages, whitepapers, and e-books that…
Market Research Analyst
Bachelor's Degree · $78,760
Collects and analyzes data on consumers, competitors, and market conditions to identify trends, evaluate marketing…
Marketing Assistant
Associate's Degree · $78,760
Supports marketing campaigns by coordinating content, analyzing data, and engaging with customers to enhance brand…
Marketing Associate
Bachelor's Degree · $78,760
Assists in the development and execution of marketing campaigns, conducts market research, analyzes data, and supports…
Marketing Manager
Bachelor's Degree · $166,790
A marketing manager plans campaigns, sets budgets, and coordinates copywriters, designers, and media buyers on behalf…